To Grow the Business, You Need to Know the Business
Industry experts continue to stress the importance of business acumen for bolstering client relationships and successfully mining for growth. Our Business Acumen Accelerator leverages MBA-inspired project work with real-world brands, cohort collaboration, gen AI and 1-1 coaching feedback to exercise and further develop the critical thinking and strategic muscles to deliver meaningful business leadership.
“Agencies Need to Creatively Solve Bigger Business Issues for Their Clients”
Click here to read the Adweek Article
Business Acumen Accelerator
The program consists of (6) 1-hour, live online sessions. We meet in the early evening, every other week, to discuss project work, engage in group discussions and breakout sessions.
Agencies can engage in 1 of 2 ways:
- On-demand group sessions with 5 or more agency participants, scheduled at their convenience
- Open group sessions of up to 20 (multiple agencies) run in the Fall: Sept 3, Sept 17, Oct 1, Oct 15, Oct 29, Nov 12
(All sessions recorded and shared in the event of abse
$1,095 per person
3 or more participants? Agency Network Member?
$875 per person
At the end of this six-week series, participants will…
- Better understand business and revenue models
- Deepen their understanding of business context and how it can influence the marketing program
- Recognize and prioritize key industry trends and challenges faced by clients
- Think beyond execution and consider the bigger picture as a canvas for growth ideation
And, through the unique, MBA-inspired project work, participants will have more confidence in their…
- Industry research and analysis skills
- Ability to speak the language of business and strategy
- Ability to evaluate a given situation, getting to the root of a problem
- Habitual use of AI as a tool for getting smarter, faster
This shared learning experience is designed to empower Client Leaders to be more confident, strategic partners to their clients and to take a more proactive role in driving growth for the client and the agency.
For more information, email [email protected]
Subscribe
Get Client Leadership inspiration & tips in your inbox
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
