If Account Management was a brand, agencies would evaluate it objectively and strategically. Through this lens, Lori Bartle guides agencies through the process of resetting and rebuilding the role with a business-first focus. By activating The Agency Within Us (works like a leadership accelerant), agencies can drive more value through proactive Client Leadership that’s accountable to growth, collaboration and creativity.

Throughout her 25-year career as an account and agency leader, author Lori Bartle built a track record of long term, successful client collaborations with national and international brands. Written in a conversational style with the occasional use of white boards, readers feel like they’re in a collaborative discussion with a teammate who has a highly developed sense of agency.

ISBN: 9798218483036 Paperback