“The Agency Within Us” by Lori Bartle Available Today!
“Causing something great to happen is at the heart of courageous client leadership and that means one has to be proactive in their role, to have and demonstrate agency in all the moments, whether micro or monumental.
The Agency Within Us is a wonderful primer with practical advice on how anyone in account management can sharpen this skill.”
Tammy Haughey,
Managing Partner at The Shipyard
By Lori Bartle
The Agency Within Us
A Plan for Fueling Agency and Adding Value to Your Agency’s Brand of Account Management
$24.00
If Account Management was a brand, agencies would evaluate it objectively and strategically. Through this lens, Lori Bartle guides agencies through the process of resetting and rebuilding the role with a business-first focus. By activating The Agency Within Us (works like a leadership accelerant), agencies can drive more value through proactive Client Leadership that’s accountable to growth, collaboration and creativity.
Save on multiple book orders!
Order 3 or more copies and receive the exclusive Impact Discussion Guide, designed to inspire thought-provoking dialogue and actionable strategies for driving meaningful change. With orders of 5 or more, Lori will personally guide your team in a lively Impact Discussion.
Throughout her 25-year career as a client and agency leader, author Lori Bartle built a track record of long term, successful client collaborations with national and international brands. Written in a conversational style with the occasional use of white boards, readers feel like they’re in a collaborative discussion with a teammate who has a highly developed sense of agency.
ISBN: 9798218422288 Paperback
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