Insights
We have a serious Perception Gap
in agencies.
47% of Account people agree they function as Influencers of Creativity. Agreement among Non-AM respondents is 24%.
(See below: The Case for Client Leadership)
January 18, 2023
Jan 20, 2025
Through Others We Become Ourselves
By tuning into discussions with others who understand the challenges...
Expectations for Account teams are unclear & inconsistent. As it relates to growth, just 44% of all research respondents agree Account teams take an active role in growing the client’s business.
(See below: The Case for Client Leadership)
Insights
For more insights, read this topline report from
our proprietary study, The Case for
Client Leadership
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