Insights
We have a serious Perception Gap in agencies.
47% of Account people agree they function as Influencers of Creativity. Agreement among Non-AM respondents is 24%.
(See below: The Case for Client Leadership)
January 18, 2023
Jan 20, 2025
Account(able) Leadership: a Business & Growth Advantage
Expectations for Account teams are unclear & inconsistent. As it relates to growth, just 44% of all research respondents agree Account teams take an active role in growing the client’s business.
(See below: The Case for Client Leadership)
Insights
For more insights, read this topline report from our proprietary study, The Case for Client Leadership
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